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Digital marketing and web design

FACULTY International Economics and Administration 
DEPARTMENT of Computer Science and Economics
PROFESSIONAL AREA Computing and Computer Science

 

SpecialityDigital marketing and web design

 

Awarded qualificationMaster in Computer Science

 

Level of qualificationmaster

Length of programme: 1,5 years

 

Number of credits: 90

 

Field(s) of study (ISCED-F): 0688: Information and Communication Technologies (ICTs), inter-disciplinary programmes

 

Specific admission requirementsBachelor or higher degree with an average mark “Good” and successfully passed entry exam

 

Specific arrangements for recognition of prior learning: 
The recognition of credits based on prior learning is done on the basis of presented diplomas and transcripts, as well as internationally recognized professional certificates.
• Recognition procedure: Application for recognition, accompanied by the relevant documents shall be submitted to the Secretary of the Master's program. The application is considered by the scientific program manager, consult the ECTS coordinator of the Department and lecturers. Scientific adviser prepares an individual plan of the student, which reflects the recognized disciplines. The individual plan is approved Departmental Council of the Department "Informatics and economy".
• Procedure for the recognition of non-formal education: recognition of the knowledge obtained through informal channels or through self-learning happens after submitting an application for certification by the student and passing a certification exam.

 

Qualification requirements and regulations, including graduation equirements*:
To acquire the qualifications required 60 credits for bachelor graduates from the same professional field - 30 credits from required courses, 9 credits from elective courses, 6 credits from optional courses and 15 state exam and 90 credits for bachelor graduates from other professional fields - 60 credits from compulsory courses (30 of them within the adjustment semester) 9 credits from elective courses, 6 credits from optional courses and 15 credits from the state exam.

 

Profile of the programme: Master's program "Digital Marketing and Web Design" aims to prepare highly qualified, modern thinking and competitive specialists in the field of digital marketing, working as web designers. Specialists in web design should acquire fundamental knowledge and skills in design, development, optimization, implementation and maintenance of web applications required for successful independent creative work and teamwork. The specifics of the Master's program is the acquisition of key skills in digital marketing as one of the main ways to implement effective communication with users - social networks, websites, e-content and more.

 

Programme learning outcomes: as a result of the training, students acquire knowledge and skills of analysis, evaluation and design of software applications, websites and tools for digital marketing organizations, companies, events and more.

Programme structure diagram with credits *:

 

 

 

ECTS Code

Course Title

Lectures and seminars

Out-of-class workload

Number of credits

1

INF3475

Web design

45

90

4,5

2

INF3377

Digital marketing

60

120

6

3

INF3350

Evaluation  and SEO optimisation

30

60

3

4

INF3356

CMS Lab

45

90

4,5

5

INF3353

User interfaces design

60

120

6

6

 

Elective course 1

30

60

3

7

 

Elective course 2

30

60

3

Total for semester I

300

600

30

1

INF3331

E-business technologies

30

60

3

1

INF3380

On-line campaigns Lab

20

40

2

2

INF3481

Master class

10

20

1

3

 

Elective course 3

30

60

3

4

 

Optional course 1

30

60

3

5

 

Optional course 2

30

60

3

6

 

Diploma project (Master thesis)

 

450

15

Total for semester II

150

750

30

 

 

Total for year 1

450

1350

60

 

 

Total for the entire course of study :

450

1350

60

 

 

Elective courses , choose   from  9

 

 

 

 1

INF3341

PHP and MySQL programming

30

60

3

2

MAR3389

Marketing

30

60

3

3

INF3451

Branding communication

30

60

3

4

INF3468

Web animation

30

60

3

5

INF3420

Social network analysis

30

60

3

6

INF3354

Web site development Lab

30

60

3

7

INF3449

JavaScript programming Lab

30

60

3

8

INF3452

Marketing automation tools

30

60

3

 

 

Optional courses ,   choose  2 from 11

 

 

 

1

INF3274

Management of creative teems and projects

30

60

3

2

MAR3391

Sales techniques

30

60

3

3

PSY1200

Psychology of manipulation and social influence

30

60

3

4

PHI2001

Aesthetics

30

60

3

5

INF3271

Mobile apps development Lab

30

60

3

6

INF3455

Audio and video editing Lab

30

60

3

7

INF3495

Raster graphics Lab

30

60

3

8

MAN3452

European projects development

30

60

3

 

1

INF3347

Computer architectures

30

60

3

2

INF3348

Operation systems

30

60

3

3

INF3349

Programming basics

60

120

6

4

INF3345

HTML and CSS

60

120

6

5

INF3376

Databases and SQL

60

120

6

6

INF3448

Computer networks and cloud technologies

30

60

3

7

INF2220

Web technologies

30

60

3

Total for adjustment semester

300

600

30

 

In Varna Free University, a credit equals 30 lessons, of which 10 contact hours (lectures and seminars) and 20 hours independent work.

 

Mode of study: full-time, part-time.

 

Examination regulations and grading scalefor each course is held semester examination. Currently in the process of learning to prepare and decide test cases and tasks or develop coursework. Practice ends with the development of a course project. In curricula out the elements of the exam and the precise evaluation criteria. Students must be introduced at the beginning of each course requirements for exam and evaluation methods in the respective discipline.

 

Obligatory or optional mobility windows (if applicable) – not applicable

 

Work placement (if applicable) – not applicable

 

Work-based learning - part of the lessons of the curriculum are taught by business representatives based on real cases and projects practice and in some cases are held in the company itself. Students have the opportunity to further attend in internships and practices in program’s partner companies, master classes by prominent scientists and practitioners within which to acquire entrepreneurial skills and knowledge on actual topics as gamification, digital marketing practices, smart technologies and others.

 

Occupational profiles of graduates: Graduates can work as web designers, specialists of SEO optimisation, marketers and digital marketing professionals in advertising and creative agencies, web design companies and development, as well as any kind of companies have their own department web design and marketing.


Access to further studiesSuccessful graduates can continue their education in postgraduate studies in other master degree programs or in scientific and educational degree "doctor".

 

Program manager: ass. prof. Veselina Spasova, PhD
phone: +359 052 359 574, e-mail: vspasova@vfu.bg

 

Program secretary: Krasimira Manasieva

phone: +359 052 359 564, e-mail: magister_design@abv.bg

 

Program site: http://digitalmarketing.vfu.bg