Computer Graphic Advertising Design
Faculty of Architecture
Department of Art
Speciality: Computer Graphic Advertising Design
Awarded qualification: Graphic Designer
Level of qualification: Master
Specific admission requirements: Candidates need to have a bachelor degree or higher education and an average higher education diploma score no less than Good.
Specific arrangements for recognition of prior learning :
Recognition and allocations of credits from prior master’s programmes on the basis of submitted documents, certification of acquired knowledge and competences by taking examinations in: computer skills in using 2D and 3D graphic software, knowledge and skills in the field of fine arts, specific for the chosen professional area.
Profile of the programme: The major is in the field of Fine Arts, profile - Graphic Design in Advertising. Knowledge representation: the application of appropriate software for graphic designers; the fundamentals of visual language; the relationship between formal elements of two-dimensional design; requirements, functions and characteristics of printing, advertising forms; establishment of the company style.
Key learning outcomes
Students will know theoretical and practical foundations of graphic designs and will master the required software.
Students will be able:
• to create a computer image and know the requirements for its prepress;
• to implement a graphic design on various types of advertising materials;
• to solve successfully the tasks connected with the total unique graphic design for companies, publishing houses etc.
Occupational profiles of graduates
The profession of the computer graphic designer in advertising is a very prestigious one and graduates can successfully realize their professional potential anywhere - on the national, European and world economic and cultural stage. They also have professional competences to work as experts with cultural institutions at home and abroad. They can teach at Arts higher education institutions, run advertising agencies, galleries, printed media, be experts and consultants in state administration.
Access to further studies: PhD programmes.
| No | ECTS code | Course | Contact Hours | Independent Work | Credits |
| 1 | INF2051 | Computer Graphic Advertising Design - Part I | 120 | 240 | 12 |
| 2 | INF2060 | WEB Design and Multimedia- Part І | 60 | 120 | 6 |
| 3 | INF2030 | 3D Computer Design - Part І | 30 | 60 | 3 |
| 4 | FAR1235 | Font Art | 30 | 60 | 3 |
| 5 | FAR1070 | Shape Formation and Composition | 30 | 60 | 3 |
| 6 | Elective courses (students choose two of the suggested six courses) | 30 | 60 | 3 | |
| Total for semester I | 300 | 600 | 30 | ||
| 1 | INF2109 | Computer Graphic Advertising Design – Part II | 90 | 180 | 9 |
| 2 | Elective course (students choose one of the suggested six courses) | 30 | 60 | 3 | |
| 3 | Optional corses (students choose one of suggested three courses) | 30 | 60 | 3 | |
| Defence of a master's thesis | 150 | 300 | 15 | ||
| Total for semester II | 300 | 600 | 30 | ||
| Total for the whole course of study: | 450 | 900 | 60 | ||
| Elective courses | |||||
| 1 | MAN2025 | Advertising Management | 30 | 60 | 3 |
| 2 | FAR2105 | Colour and Symbolism in Advertising | 30 | 60 | 3 |
| 3 | MAN2210 | Space Design and Advertising | 30 | 60 | 3 |
| 4 | INF2065 | 3D Computer Design - Part ІI | 30 | 60 | 3 |
| 5 | INF2050 | WEB Design and Multimedia - Part ІI | 30 | 60 | 3 |
| 6 | FAR2040 | Trends, Perspectives and Tendencies in Graphic Design | 30 | 60 | 3 |
| Total: | 180 | 360 | 18 | ||
| Optional courses | |||||
| 1 | FAR3010 | Packaging Design | 30 | 60 | 3 |
| 2 | FAR3013 | Semiotics of Advertising Images | 30 | 60 | 3 |
| 3 | FAR3020 | Graphic Design on Vehicles | 30 | 60 | 3 |
| Total: | 180 | 360 | 18 | ||
Examination regulations, assessment and grading: Projects on specified topics are assessed. The projects are submitted on paper and digital media. Artistic value (composition, color, shape), originality of idea, quality of technical implementation, the amount of options for the task are assessed.
Assessment during the learning process - Continuous assessment includes assessment of students’ work on the tasks, set during the semester. Students, who miss some of the tasks, will be evaluated in some of the next classes. It is desirable to attend classes. If there are students who are not satisfied with their continuous assessment, they may take part in the discussion at the end of the semester, submitting at least 75% of the tasks, set during the semester. Those students who for one reason or another do not have continuous assessment should do the same. If they fail to do that by the end of the semester, students can take the examination during the regular session.
At the examination, students submit 100% of their assignments.
Graduation requirements: Thesis defence
Mode of study: full-time
Programme Director: Prof. Rossen Stojchev Radoev, PhD
tel.: + 359 52 359 581
e-mail: mti@vfu.bg