Specialization: International Marketing
Awarded qualification: Master in Economics
Level of qualification: Master
Specific admission requirements: A degree with an average mark "Good" and an entry exam.
Specific arrangements for recognition of prior learning :
The secretary of the Inter-University Master’s Degree Programs provides students with initial information about the procedures for application and enrollment; e-mail: firstname.lastname@example.org, tel: +359 52 359 507
- university diploma and a set of papers submitted duly and within the prescribed period;
- selection of the candidates according to their documents;
- an interview with the approved candidates;
- ranking and registration of candidates.
Qualification requirements and regulations: In order to get their qualification students must be allocated 90 credits -55,5 credits from compulsory courses, 13,5 from elective courses, 6 credits from optional courses and 15 credits from a Master’s thesis/a Diploma work.
Profile of the programme: The program is designed for preparation and training of managers and experts with professional interests in the field of International Corporate Management and International Marketing. For this purpose the course curriculum includes basic and specialized courses, developing students’knowledge and skills in the area of corporate management, international business and international business collaboration in a digital economy, European economic integration and other topical areas of economic theory and practice. The received education is a solid foundation for a successful career in business, administration, NGOs and research institutions. The modules, comprising the curriculum, covers all the necessities for successful participation in international marketing research, effective use of Internet marketing in the company's activities, implementation of marketing projects. Most of the modules also contain a practical part, consisting of presentations, discussions, teamwork and workgroups, individual exercises and case studies to consolidate the acquired knowledge.
Key learning outcomes
After the completion of the Master’s degree program "International Marketing" students know the basic technique for doing marketing activities in national and international environment and are able to use different tools for analysis and planning of corporate marketing activity. They can also take marketing decisions, organize and carry out marketing policy.
Occupational profiles of graduates
The Master’s degree holders in International Marketing can work as managers and specialists in international industrial and commercial organizations, public administration and international organizations, as this program offers a broad profile of knowledge and skills appropriate to modern intensive international activity at macro and micro level.
Access to further studies: Educational and scientific degree Doctor.
|№||ECTS code||Discipline||Lectures and seminars||Out-of-class workload||Number of ECTS credits|
|1||ECO 3004||Globalization and the Post-Industrial Society||45||90||4,5|
|2||ECO 3011||Industrial Organization||45||90||4,5|
|3||MAN 3025||EU Structural Instruments and their Application in Bulgaria||45||90||4,5|
|4||MAR 3016||Project Organization and Management||45||90||4,5|
|5||MAR 3025||International Marketing||45||90||4,5|
|Total for Semester I||300||600||30|
|1||MAR 3023||Marketing Research and Analysis||60||120||6|
|2||POL 1121||Distribution Policy of International Markets||60||120||6|
|3||MAR 3024||Marketing Logistics||60||120||6|
|4||SOC 3020||Social Interactions and Teamwork||45||90||4,5|
|Total for Semester II||300||600||30|
|1||MAN 3027||Technology of International Project Development||60||120||6|
|2||MAR 3026||The EU Institutional System||45||90||4,5|
|4||Pre-graduation internship. Preparation and defense of a Diploma Work/Master’s Thesis||450||15|
|Total for Semester ΙΙΙ||150||750||30|
|Total for entire course:||750||1950||90|
|1||MAR 3006||Personal Sales||45||90||4,5|
|2||ECO 3007||European Economic Integration||45||90||4,5|
|3||MAN 3091||Customer Relationship Management||45||90||4,5|
|4||INF 3007||Business Information Systems||45||90||4,5|
|5||MAN 3050||Corporate Management||45||90||4,5|
|6||MAR 3029||Strategic Marketing and Competitiveness||45||90||4,5|
|7||MAN 3028||Corporate Strategies||45||90||4,5|
|1||FIN 3001||International Finance||30||60||3|
|2||ECO 3014||International Movement of Capital||30||60||3|
|3||INF 3010||Electronic Business and Online Banking||30||60||3|
|4||ADM 1034||Business Correspondence||30||60||3|
|Module equivalent disciplines for Bachelor’s degree holders in other majors|
|1||MAN 1069||Fundamentals of Management||60||120||6|
|4||FIN 1017||Public Finance||60||120||6|
|5||LAW 1052||Fundamentals of Law||60||120||6|
Examination regulations, assessment and grading: The assessment of the semester examinations is conducted on the basis of a written test held in the auditorium or on the Internet covering the whole subject material. Students were presented with and informed about the scheme of assessment indicators. The requirements concerning the completion of the test are presented on the test itself. The assessment scale implies 41% correct answers to get Satisfactory 3, respectively over half a unit to Excellent 6.00. The tests have closed and open questions. The results of the compulsory presented project assignments are taken into account in the formation of the overall semester grade. The projects may be submitted and evaluated on the Internet before the exam and the student is sent the assessment and its argumentation. Students can make adjustments and improve the project, which is taken into account in the formation of the overall semester grade.
Graduation requirements: The completion of the Master’s degree Program is done with a Master’s thesis defence. Students have the opportunity to choose a topic on the basis of predefined guideline topics which later on are agreed with the tutor. The student has the right to designate his/her favorite tutor in accordance with the chosen topic.The Master’s thesis defence is carried out before a committee of habilitated lecturers and invited experts from the practice.
Mode of study: full-time
Head of Master’s Degree Programme: Assoc. Prof. Virginia Ivanova, PhD
tel: +359 52 359 507