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21 February 2022

The inspiring course of Prof. Hristo Kaftandzhiev "Digital Advertising and Marketing Communications", marked the opening of the permanent forum "The Art of Communication" at Varna Free University "Chernorizets Hrabar" at the weekend.

PR experts, practitioners, lecturers and students from various Bulgarian and foreign universities actively participated in the lectures and discussions, in which the new moments in marketing communications were commented. We saw and analyzed the best world examples, selected by Prof. D.Sc. Hristo Kaftandzhiev.
The forum was opened by Assoc. Prof. Dr. Eleonora Tankova - Dean of the Faculty of International Economics and Administration. Assoc. Prof. Dr. Georgi Kalaglarski - Head of the Master's degree programme "Advertising and Public Relations in Business Management" acquainted the participants with the educational opportunities offered by the University.

On February 22nd and 24th we will continue with the course of Assoc. Prof. Lora Mutisheva "Verbal and non-verbal communication", and on March 12th and 13th we will be together during the training of Assoc. Prof. Stefan Serezliev "Communication Brand Management", for which you can still register.

The permanent forum "The Art of Communication" is chaired by Assoc. Prof. Dr. Georgi Kalaglarski. Well-known Bulgarian lecturers and practitioners in the field of PR, advertising, branding, public and creative communication, event management, sponsorship, etc. are guests in a series of thematic meetings in the virtual classrooms of the university. The courses are open to students of all specialties at the university, as well as to practitioners and experts in the field of communications in various industries, state and municipal administration, tourism, education, NGOs, business, political organizations, etc.

After the thematic courses dedicated to social technologies, we will continue in April and May with persuasive communication - how to achieve the desired goals in public communication; the role of social flirtation; how to be noticed and liked; social networks - stylistics of behavior and highlighting the individuality. In the summer we will talk about the style and culture of clothing, hairstyle and makeup. September and October are dedicated to business and diplomatic protocol, and in the last months of the year we will analyze the building of personal and corporate image.

You  can read here some of the opinions of the participants in the forum:

Desislava Krasteva, PR expert at the Court of Appeal - Varna:

The training was great! I strongly recommend it! I hope that this course will be repeated so that today's students and other alumni like me (and part of our group of students) have the opportunity and pleasure to gain experience and knowledge from Prof. Kaftandzhiev. Those two days passed easily. Interesting, professional analysis of the best of modern world advertising and digital communication. I am glad that VFU "Chernorizets Hrabar" has started this programme and that we have two more lectures ahead. And then I look forward to new ones.

Emilian Yalamov, journalist and organizer at the Center for Support of Personal Development - Municipal Children's Complex - Varna:

I was a student of Prof. Hristo Kaftandzhiev 30 years ago, when he taught in the specialty "Journalism and Mass Communications" at VFU "Chernorizets Hrabar". I am really happy to be able to meet again a scientist and professor of his rank. Prof. D.Sc. Hristo Kaftandzhiev teaching is extremely fascinating. He is able to immerse students in the subject and make them active participants in the educational process. He uses a lot of examples from practice, which contributes to easier assimilation of the material.